Behind HolaDomus
HolaDomus is not an estate agency and it is not a portal. It is a line of work dedicated to one thing: the digital marketing of new build developments.
15 minutes · No commitment
A line, not an agency improvised yesterday
HolaDomus is the new build line of HolaClics, a digital marketing agency based in the province of Alicante. The brand is recent; the trade behind it is not.
It exists because a development is not sold like a restaurant or a clinic. It has stock that runs out, a build schedule that rules everything, legally required information to publish, and a buyer who often lives in another country and searches in another language. That does not fit inside a generic marketing engagement.
So we do not work with every sector: only with those who develop. And within development, only in an area we know.
What we do and what we do not
Better said before the first call than after it.
- We build the own digital channel of a development: website, languages, acquisition, measurement and tracking of enquiries.
- We do not sell homes and we take no commission on sales. Valencian estate agent regulations require registration, insurance and a guarantee in order to act as an intermediary; we are not registered because we do not act as one.
- We are not a portal: we publish no catalogue of other people developments and charge nobody to appear in one.
- The domain, the advertising accounts, the measurement and the enquiries are in the developer name.
- We publish no client results unless they are signed off and verifiable.
- We work in Spanish, English, French, German and Dutch.
One corridor, not the whole of Spain
Alicante, Elche, the Vega Baja and Murcia. This is the corridor where the new build bought by foreign buyers is concentrated in this part of the Mediterranean, and it is the area we can talk about with data in hand.
Outside that corridor we would rather say so than pretend it makes no difference. Prices, competition, the nationalities that buy and the words they search with change from one district to the next.
What we are usually asked here
Are you an estate agency?
No. We do not sell homes, we do not take buyers on viewings and we take no sales commission.
Are you a property portal?
No. We have no catalogue of our own and charge nobody to appear in one.
Do you work with private individuals?
No. Our counterpart is the developer: the company, the sales director, the programme manager.
What if my development is outside the area?
Tell us anyway. If we cannot add anything we will say so, and that answer is nothing to be afraid of.
Let us talk about your development
With the project name and the town there is already enough for a useful first conversation.
15 minutes · No commitment