Your development deserves a sales channel of its own
Today your development is sold from websites that are not yours, with copy you did not write and enquiries that never reach your name. We build the digital infrastructure that markets it from its own home: your own domain, five languages, acquisition in the buyer country and the origin of every enquiry on the record.
Stock photograph of new build in the province of Alicante. Not a development marketed by HolaDomus.
Two market figures, with their source
46.43 %
of all home purchases in the province of Alicante were made by a foreign buyer in the second quarter of 2026. It is the highest share in Spain, up 1.78 points in a single quarter.
15.98 %
is the Spanish average for the same quarter, and it is an all-time high. Alicante is close to three times that.
Every market figure on this site carries its source beside it, and this one is no exception. The scenarios with numbers on some pages are calculations, not results: they always separate the published figure from our own assumption. We do not publish client results that are not our own.
HolaDomus does not sell homes and takes no commission for selling them. It builds the digital infrastructure a developer uses to market their own new build: the development website, its languages, its acquisition and its measurement. All of it registered in the developer name from day one.
Nor are we a generalist marketing agency running a restaurant one day and a sixty unit scheme the next. We work on one product, residential new build, and with one kind of client: the developer and their sales manager.
The practical difference is ownership. A portal rents you visibility for as long as you pay. An ads agency rents you campaigns for as long as you pay. Here what gets built stays: the domain, the site, the languages, the accounts and the data are yours, and they serve the next development too.
Who it is for
For those who build, not for those who buy
This site is written for property developers, development companies and the sales managers of new build schemes. If you are looking for a home to buy, this is not the page: there are no properties for sale here.
The usual starting point is a developer with the works under way, a good product and a marketing operation that depends on portals and outside agencies. It sells, but it controls neither the story, nor the enquiry, nor the data.
What we build
The digital infrastructure of a development
We do not sell agency hours or social media packs. We build the pieces that turn a development into a sales channel that works without a middleman and stays in your hands.
Your own site and domain
The development gets its name, its address on the internet and a page per house type. Registered to the developer, not rented from a portal.
A multilingual structure
Spanish, English, French, German and Dutch, with hreflang declared, so each buyer lands on their own version rather than on a rough translation.
International acquisition
Search and campaigns where the buyer lives, in the season when they decide, which is not the season when they travel.
Traceability and data ownership
Every form, every WhatsApp and every call is tied to the channel that brought it. The history is exportable and it is yours.
Social media and community
Content, publishing and community management for the development. The build told month by month, and someone answering messages in the language they arrive in.
Rankings that accumulate
A campaign stops bringing enquiries the day you switch it off. A page that ranks keeps bringing them, which is why search is worked in years rather than in weeks.
How it works
What an owned channel means in practice
01
The buyer finds you first
Your development appears under its own name and its own site, in the buyer language, before the listing of the agent reselling it. You give the first impression of your product.
02
The enquiry arrives in your name
The form, the phone and the WhatsApp are yours. There is no intermediate layer receiving first and deciding later what to pass on and at what commission.
03
Every enquiry carries its origin
Country, language, campaign and landing page. Next month you invest where it worked and cut where it did not, on evidence rather than instinct.
04
The intermediaries keep working
An owned channel does not throw out the agencies reselling your product: it puts them in perspective. You finally see what each one brings and what it costs.
05
What is built outlives the development
When the last unit is sold nothing gets switched off. The domain, the copy, the languages and the enquiry history are there for the next one.
The path of an enquiry
Two paths for the same buyer
This is the whole difference, drawn. Above, the path someone interested in your development walks today. Below, the path they walk once the development has its own home on the internet.
Today, without an owned channel
The buyer searches in their language
They find a portal or an agency
They leave their details there
You receive what gets passed on
You do not know how many people saw your development, what language they searched in, or how many dropped out along the way. You only see the end of it.
With an owned channel
The buyer searches in their language
They find your development site
They write to you directly
The enquiry arrives in your name with its origin attached: country, language, campaign and landing page.
An owned channel does not replace the portals or the agencies reselling your product: it sits alongside them. What changes is that from that day there is a path that goes through nobody, and that you can measure.
The pieces
What the infrastructure is made of
Each piece can be read on its own, but they only work together: a website without languages reaches nobody abroad, and acquisition without measurement cannot be corrected.
A nine home development and a hundred and twenty home development do not take the same work, so they cannot carry the same price. We publish no rate card because any figure put here would be wrong for one of the two. We study the development, we put in writing what will be done, and that quote is fixed.
No. We do not sell homes, we do not act as intermediaries and we take no commission on any sale. We build the digital channel you use to market your development, and your sales team remains the one that sells and signs.
I already work with foreign agencies reselling my product. Does this get in the way?
No. They carry on selling. What changes is that a direct channel of your own now exists, with no intermediation commission, and that for the first time you can see what each channel brings.
We already have a company website. Do we scrap it?
Almost never. The corporate site talks about the company and builds trust; what is missing is the development site, which talks about one concrete product, with its house types and its floor plans, in several languages. They coexist and link to each other.
Who owns the website and the accounts?
You do, from day one. The domain is registered to the development company and so are the advertising accounts. If one day we stop working together, the access details are handed over and there is nothing to rescue.
Which areas do you cover?
Alicante and its surroundings, Elche, the whole Vega Baja and the Region of Murcia. It is the territory we genuinely know, with its buyer and its seasons. Outside it we look case by case and say yes or no.
How long does it take to go live?
The inventory of how the development looks today is delivered in the first week. The site and the languages depend on the material available: with renders and plans ready, it is weeks rather than months.
Tell us about your development
The project name, the municipality, the number of units and the expected completion date are enough for a first useful conversation. Nothing else needs preparing.
