Your development deserves a sales channel of its own
Today your development is sold from websites that are not yours, with copy you did not write and enquiries that never reach your name. We build the digital infrastructure that markets it from its own home: your own domain, five languages, acquisition in the buyer country and the origin of every enquiry on the record.
Stock photograph of new build in the province of Alicante. Not a development marketed by HolaDomus.
They trusted us
Two market figures, with their source
46.43 %
of all home purchases in the province of Alicante were made by a foreign buyer in the second quarter of 2026. It is the highest share in Spain, up 1.78 points in a single quarter.
15.98 %
is the Spanish average for the same quarter, and it is an all-time high. Alicante is close to three times that.
Every market figure on this site carries its source beside it, and this one is no exception. The scenarios with numbers on some pages are calculations, not results: they always separate the published figure from our own assumption. We do not publish client results that are not our own.
HolaDomus does not sell homes and takes no commission for selling them. It builds the digital infrastructure a developer uses to market their own new build: the development website, its languages, its acquisition and its measurement. All of it registered in the developer name from day one.
Nor are we a generalist marketing agency running a restaurant one day and a sixty unit scheme the next. We work on one product, residential new build, and with one kind of client: the developer and their sales manager.
The practical difference is ownership. A portal rents you visibility for as long as you pay. An ads agency rents you campaigns for as long as you pay. Here what gets built stays: the domain, the site, the languages, the accounts and the data are yours, and they serve the next development too.
What your project gains
What you get, concretely
We do not promise sales: nobody can honestly do that. This is what changes for your project when it sells through its own channel.
No commission on the sale
We charge for the work, per project or by subscription. Never a percentage of what you sell, and we do not intermediate the transaction.
The contacts are yours, with their origin
Every form, WhatsApp message and call is logged with the channel that brought it, and you can export it whenever you want.
Buyers in their own language
Your project written in Spanish, English, French, German and Dutch, so each buyer reads it in theirs and not in a half translation.
Knowing what works
A monthly report on where each contact comes from and how many reach a visit, so you stop spreading budget blindly.
Something that stays at the end
Domain, texts, languages and contacts stay yours when the project sells out, and the next one does not start from zero.
Less dependence on portals
Portals and agencies remain if you use them. They simply stop being the only place where your project exists.
Who it is for
For those who build, not for those who buy
This site is written for property developers, development companies and the sales managers of new build schemes. If you are looking for a home to buy, this is not the page: there are no properties for sale here.
The usual starting point is a developer with the works under way, a good product and a marketing operation that depends on portals and outside agencies. It sells, but it controls neither the story, nor the enquiry, nor the data.
How it works
What an owned channel means in practice
01
The buyer finds you first
Your development appears under its own name and its own site, in the buyer language, before the listing of the agent reselling it. You give the first impression of your product.
02
The enquiry arrives in your name
The form, the phone and the WhatsApp are yours. There is no intermediate layer receiving first and deciding later what to pass on and at what commission.
03
Every enquiry carries its origin
Country, language, campaign and landing page. Next month you invest where it worked and cut where it did not, on evidence rather than instinct.
04
The intermediaries keep working
An owned channel does not throw out the agencies reselling your product: it puts them in perspective. You finally see what each one brings and what it costs.
05
What is built outlives the development
When the last unit is sold nothing gets switched off. The domain, the copy, the languages and the enquiry history are there for the next one.
See in detail how it worksInfrastructure, ownership of the assets, dashboard, measurement and markets
Where to sell
We know where to look for your buyer
We say it as a method, not as an adjective. We start from public sales data by nationality and province, from searches by language and from the times of year when a purchase is decided. With that we decide, before spending anything, in which countries, languages and channels your project starts.
We have worked with Engel & Völkers, RE/MAX, Grand Paris Groupe, Daniel Féau (Paris 5th) and Groupe Pichet. We name them because it is true, with no logos and no result figures, which we have no permission to publish.
What we build
The digital infrastructure of a development
We do not sell agency hours or social media packs. We build the pieces that turn a development into a sales channel that works without a middleman and stays in your hands.
Your own site and domain
The development gets its name, its address on the internet and a page per house type. Registered to the developer, not rented from a portal.
A multilingual structure
Spanish, English, French, German and Dutch, with hreflang declared, so each buyer lands on their own version rather than on a rough translation.
International acquisition
Search and campaigns where the buyer lives, in the season when they decide, which is not the season when they travel.
Traceability and data ownership
Every form, every WhatsApp and every call is tied to the channel that brought it. The history is exportable and it is yours.
Social media and community
Content, publishing and community management for the development. The build told month by month, and someone answering messages in the language they arrive in.
Rankings that accumulate
A campaign stops bringing enquiries the day you switch it off. A page that ranks keeps bringing them, which is why search is worked in years rather than in weeks.
Ownership
Everything built for your development stays yours
We do not set the channel up inside our own accounts and then rent it back to you. The domain is registered in your name, the advertising and measurement accounts are opened in your company name, and enquiries land in a system you log into yourself.
The domain of the development
The website and its code
The Google Ads account
The Meta Ads account
Analytics
Search Console
The CRM and its history
The source data behind every enquiry
The enquiries themselves
The copy, the photographs and the video
The exact terms of ownership, access and handover are set out in the contract for each engagement. This page describes how we work; it does not replace that contract.
The dashboard
An enquiry should be more than a form
For every enquiry we want to know how it arrived, from which country, in which language and about which development. This is how a month reads once that is in place.
Demonstration data · not HolaDomus results
142
Enquiries received
37
Qualified enquiries
18
Viewings booked
How they arrived
Google Ads51
Meta Ads43
Search31
Direct17
Countries
Spain
United Kingdom
Germany
Netherlands
France
Channels
Form
Telephone
WhatsApp
Sample dashboard. The figures are invented to show how it is read: HolaDomus is a new line and publishes no client results until it has results that are signed off and verifiable.
Measurement
From the click to the viewing
Every step has a measure of its own. When one is missing, the step after it can no longer be explained.
Impression
How often the development appears, and against which search or which audience.
Click
How many come in, from which advert, which term and which country.
Visit
Which pages they see, how long they stay and on which device.
Enquiry
Form, call or WhatsApp, with the source attached to the enquiry.
Qualified enquiry
The ones that fit: budget, unit type, timing and area.
Call or WhatsApp
The first conversation, and the language it has to happen in.
Viewing
A visit to the site or the sales office, in person or by video.
Sale
Reservation and signature, traced back to the source that brought them.
The last three steps are not measured by a website: they are measured by your sales team. Our job is to get the data that far without it breaking on the way.
The path of an enquiry
Two paths for the same buyer
This is the whole difference, drawn. Above, the path someone interested in your development walks today. Below, the path they walk once the development has its own home on the internet.
Today, without an owned channel
The buyer searches in their language
They find a portal or an agency
They leave their details there
You receive what gets passed on
You do not know how many people saw your development, what language they searched in, or how many dropped out along the way. You only see the end of it.
With an owned channel
The buyer searches in their language
They find your development site
They write to you directly
The enquiry arrives in your name with its origin attached: country, language, campaign and landing page.
An owned channel does not replace the portals or the agencies reselling your product: it sits alongside them. What changes is that from that day there is a path that goes through nobody, and that you can measure.
The pieces
What the infrastructure is made of
Each piece can be read on its own, but they only work together: a website without languages reaches nobody abroad, and acquisition without measurement cannot be corrected.
Your development diagnostic: €1,500, deducted if we continue
It is the first piece of work, and the only one with a public price. We search for your development the way a buyer would, from Spain and from the foreign markets that matter to you, and hand you what comes up, with dated screenshots, and what is worth building. If we go on together, that amount is deducted from the quote. Everything else is quoted fixed and in writing, because a nine home development and a hundred and twenty home development do not take the same work.
No. We do not sell homes, we do not act as intermediaries and we take no commission on any sale. We build the digital channel you use to market your development, and your sales team remains the one that sells and signs.
I already work with foreign agencies reselling my product. Does this get in the way?
No. They carry on selling. What changes is that a direct channel of your own now exists, with no intermediation commission, and that for the first time you can see what each channel brings.
We already have a company website. Do we scrap it?
Almost never. The corporate site talks about the company and builds trust; what is missing is the development site, which talks about one concrete product, with its house types and its floor plans, in several languages. They coexist and link to each other.
Who owns the website and the accounts?
You do, from day one. The domain is registered to the development company and so are the advertising accounts. If one day we stop working together, the access details are handed over and there is nothing to rescue.
Which areas do you cover?
Alicante and its surroundings, Elche, the whole Vega Baja and the Region of Murcia. It is the territory we genuinely know, with its buyer and its seasons. Outside it we look case by case and say yes or no.
How long does it take to go live?
The inventory of how the development looks today is delivered in the first week. The site and the languages depend on the material available: with renders and plans ready, it is weeks rather than months.
Tell us about your development
The project name, the municipality, the number of units and the expected completion date are enough for a first useful conversation. Nothing else needs preparing.
Have a development on the way? Tell us about it in 15 minutes
Pick a slot in our diary and present your development on a video call. We explain how we would sell it to international buyers, what it costs and on what timeline.
