Your next sale should not depend on a portal alone
We build the digital infrastructure that lets a new build development attract, measure and convert international demand from channels you control. We do not replace what already works for you: we reduce your dependency on what you do not control, and for the first time we put a figure next to every enquiry.
Stock photograph of new build in the province of Alicante. Not a development marketed by HolaDomus.
One market figure, with its source
43.29 %
of all home purchases in the province of Alicante were made by a foreign buyer in the third quarter of 2025.
13.58 %
is the Spanish average for the same quarter. Alicante is three times the national figure.
Every market figure on this site carries its source beside it, and this one is no exception. The scenarios with numbers on some pages are calculations, not results: they always separate the published figure from our own assumption. We do not publish client results that are not our own.
HolaDomus does not sell homes and takes no commission for selling them. It builds the digital infrastructure a developer uses to market their own new build: the development website, its languages, its acquisition and its measurement. All of it registered in the developer name from day one.
Nor are we a generalist marketing agency running a restaurant one day and a sixty unit scheme the next. We work on one product, residential new build, and with one kind of client: the developer and their sales manager.
The practical difference is ownership. A portal rents you visibility for as long as you pay. An ads agency rents you campaigns for as long as you pay. Here what gets built stays: the domain, the site, the languages, the accounts and the data are yours, and they serve the next development too.
Who it is for
For those who build, not for those who buy
This site is written for property developers, development companies and the sales managers of new build schemes. If you are looking for a home to buy, this is not the page: there are no properties for sale here.
The usual starting point is a developer with the works under way, a good product and a marketing operation that depends on portals and outside agencies. It sells, but it controls neither the story, nor the enquiry, nor the data.
What we build
The digital infrastructure of a development
We do not sell agency hours or social media packs. We build the pieces that turn a development into a sales channel that works without a middleman and stays in your hands.
Your own site and domain
The development gets its name, its address on the internet and a page per house type. Registered to the developer, not rented from a portal.
A multilingual structure
Spanish, English, French, German and Dutch, with hreflang declared, so each buyer lands on their own version rather than on a rough translation.
International acquisition
Search and campaigns where the buyer lives, in the season when they decide, which is not the season when they travel.
Traceability and data ownership
Every form, every WhatsApp and every call is tied to the channel that brought it. The history is exportable and it is yours.
Social media and community
Content, publishing and community management for the development. The build told month by month, and someone answering messages in the language they arrive in.
Rankings that accumulate
A campaign stops bringing enquiries the day you switch it off. A page that ranks keeps bringing them, which is why search is worked in years rather than in weeks.
How it works
What an owned channel means in practice
01
The buyer finds you first
Your development appears under its own name and its own site, in the buyer language, before the listing of the agent reselling it. You give the first impression of your product.
02
The enquiry arrives in your name
The form, the phone and the WhatsApp are yours. There is no intermediate layer receiving first and deciding later what to pass on and at what commission.
03
Every enquiry carries its origin
Country, language, campaign and landing page. Next month you invest where it worked and cut where it did not, on evidence rather than instinct.
04
The intermediaries keep working
An owned channel does not throw out the agencies reselling your product: it puts them in perspective. You finally see what each one brings and what it costs.
05
What is built outlives the development
When the last unit is sold nothing gets switched off. The domain, the copy, the languages and the enquiry history are there for the next one.
The path of an enquiry
Two paths for the same buyer
This is the whole difference, drawn. Above, the path someone interested in your development walks today. Below, the path they walk once the development has its own home on the internet.
Today, without an owned channel
The buyer searches in their language
They find a portal or an agency
They leave their details there
You receive what gets passed on
You do not know how many people saw your development, what language they searched in, or how many dropped out along the way. You only see the end of it.
With an owned channel
The buyer searches in their language
They find your development site
They write to you directly
The enquiry arrives in your name with its origin attached: country, language, campaign and landing page.
An owned channel does not replace the portals or the agencies reselling your product: it sits alongside them. What changes is that from that day there is a path that goes through nobody, and that you can measure.
Portals
Portals are not the enemy. Dependency is.
Worth saying early, because almost every digital agency starts from the opposite claim: property portals work. They have an audience, they have traffic and they bring real demand. A developer who has been selling for twenty years knows that better than we do, and a pitch that promises to replace them is not ambitious, it is unserious.
What is a problem is depending exclusively on an audience that is not yours. A portal rents you visibility while you pay, and the day it changes its rules, its price or its algorithm, you find out from the results. The same holds for the foreign agencies that resell your product: they are useful, and they are not yours.
We do not replace your existing channels. We reduce your dependency on the ones you do not control, by building one alongside them that is genuinely yours. From that day there are two routes to your development, and you can compare what each one costs.
The infrastructure
Where this fits into your sales operation
Four layers. The bottom one is yours and we do not touch it: your CRM and your sales team stay exactly where they are. We build the acquisition and attribution layer you are missing today, and connect it to what you already run.
01
International demand
Where the buyer comes from, before they know your development exists.
Google search
International SEO
Paid media
Social
Construction updates
02
HolaDomus infrastructure
The layer we build: the development’s own home online, its languages, the capture, and the measurement of where every enquiry came from.
Development website
Five languages and hreflang
Capture
Qualification
Attribution
Analytics
03
Your sales stack
What you already use. We connect to it; we do not propose changing it unless you ask us to.
Inmovilla
HubSpot
Salesforce
Witei
A spreadsheet
Or whatever you run
04
Your sales team
The people who call, who show the development and who close. They stay yours, and we never speak to your buyer in your name.
Qualification
Viewings
Reservations
Sales
The only layer we add is the second one. If we stop working together one day, that layer is disconnected and the other three keep running, with the data already exported and the accounts in your name.
Integration
We fit around how you sell, not the other way round
It is the objection we have heard most often before starting: an agency turning up with a new system that forces the sales team to change tools mid pre-sale. That does not happen here, and these are the five concrete things that prevent it.
Your CRM stays. Inmovilla, HubSpot, Salesforce, Witei or a shared spreadsheet: that remains the place where your contact lives.
Enquiries arrive where you already look. Form, WhatsApp and phone land in your inbox and your CRM, not in a dashboard of ours you have to remember to open.
The source travels attached to the enquiry. Country, language, campaign and landing page arrive as fields, not as a loose note somebody has to copy across by hand.
Your sales team does not change its process. They keep calling, showing and closing the way they did yesterday; the only difference is that they now know where each call came from.
If you have no CRM, we will not sell you one. We set up something simple you can read and export, and the day you buy a real CRM the data is already prepared.
What we measure
The whole funnel, not the visit count
An agency reporting impressions and clicks is telling you about its own work. What decides whether a development sells is what happens after the click, and that is what goes in the report: every stage with its own indicator.
Traffic
Visits by country and language, and acquisition costNot how many people arrive, but which market they arrive from: a visitor from Madrid is not worth the same as one from Rotterdam for a Vega Baja development.
Enquiry
Cost per lead (CPL)What it costs to get somebody to leave their details, by channel and campaign.
Qualified enquiry
Cost per qualified lead (CPQL)The previous figure filtered by your sales team. It is the first number that stands up in a board meeting, and almost no agency shows it.
Enquiry answered
Contact rate and response timeHow many actually get answered, and how fast. More demand is lost here than in acquisition, and it is the cheapest thing to fix.
Viewing
Cost per viewingOn site or guided remotely. This is the point where the digital channel stops being a promise.
Reservation
Cost per reservationThe first commitment with money behind it. From here the calculation stops being marketing and becomes commercial.
Sale
Cost per sale and contribution by channelWhat each unit sold cost through the owned channel, and through each of the others. It is the only figure that decides next year’s budget.
This funnel is the structure of the report, not a result: the numbers at each stage are your development’s and appear once they exist. We publish nobody’s here, neither our own nor anyone else’s.
Ownership
The project builds an asset for your company, not for our agency
It is what separates an owned channel from a rented one, which is why it is written into the contract before we start and not left until the end. Everything below is in the developer’s name from day one.
The development’s domain, registered in the developer’s name and not the supplier’s.
The website, its copy, its images and its translations, delivered and exportable.
The Google and Meta advertising accounts, in the developer’s name, with the spend always paid from your own account and straight to the platform.
The data: the complete enquiry history with its source, exportable at any moment and without having to ask nicely.
The analytics and measurement tools, with you as the owner and us as invited users.
The infrastructure and the credentials, defined in writing in the contract: what is handed over, in what timeframe and in what format the day the relationship ends.
The pieces
What the infrastructure is made of
Each piece can be read on its own, but they only work together: a website without languages reaches nobody abroad, and acquisition without measurement cannot be corrected.
A nine home development and a hundred and twenty home development do not take the same work, so they cannot carry the same price. We publish no rate card because any figure put here would be wrong for one of the two. We study the development, we put in writing what will be done, and that quote is fixed.
No. We do not sell homes, we do not act as intermediaries and we take no commission on any sale. We build the digital channel you use to market your development, and your sales team remains the one that sells and signs.
I already work with foreign agencies reselling my product. Does this get in the way?
No. They carry on selling. What changes is that a direct channel of your own now exists, with no intermediation commission, and that for the first time you can see what each channel brings.
We already have a company website. Do we scrap it?
Almost never. The corporate site talks about the company and builds trust; what is missing is the development site, which talks about one concrete product, with its house types and its floor plans, in several languages. They coexist and link to each other.
Who owns the website and the accounts?
You do, from day one. The domain is registered to the development company and so are the advertising accounts. If one day we stop working together, the access details are handed over and there is nothing to rescue.
Which areas do you cover?
Alicante and its surroundings, Elche, the whole Vega Baja and the Region of Murcia. It is the territory we genuinely know, with its buyer and its seasons. Outside it we look case by case and say yes or no.
How long does it take to go live?
The inventory of how the development looks today is delivered in the first week. The site and the languages depend on the material available: with renders and plans ready, it is weeks rather than months.
Tell us about your development
The project name, the municipality, the number of units and the expected completion date are enough for a first useful conversation. Nothing else needs preparing.
