Your buyer does not live here and is already searching
The foreign buyer of new build starts looking months before the trip, from home, in their own language and comparing several countries. Everything we do follows from that sentence.
Stock photograph. Not a development marketed by HolaDomus.
One market figure, with its source
43.29 %
of all home purchases in the province of Alicante were made by a foreign buyer in the third quarter of 2025.
13.58 %
is the Spanish average for the same quarter. Alicante is three times the national figure.
Every market figure on this site carries its source beside it, and this one is no exception. The scenarios with numbers on some pages are calculations, not results: they always separate the published figure from our own assumption. We do not publish client results that are not our own.
The decision does not start in the sales office. It starts on a sofa in Manchester, Antwerp or Oslo, in winter, with a phone in hand. At that moment the buyer is not looking for your development: they are looking for an area, a type of home and a price. If your product is not there, somebody else is.
By the time they board a plane they already carry a shortlist built on the internet. Almost nothing new gets added to that list during the trip. All the useful work happens before.
And it happens in their language. A German comparing two developments, one in German and one in approximate English, is not comparing two products: they are comparing two levels of seriousness.
The markets
Five markets, five ways of searching
They are not five translations of the same text. Each market arrives with its own questions, and the content answers them.
United Kingdom and Ireland
A mature and highly comparative buyer. Asks about tenure, annual running costs and what happens after completion. Responds well to written detail.
Germany and Austria
Demands documentation, deadlines and guarantees. A dimensioned plan and a complete specification are worth more than any adjective.
The Netherlands and Belgium
Very active along the whole southern Alicante coast and very direct: price, orientation, community fees and the real distance to the beach, without padding.
The Nordic countries
Looking for light, a mild winter and impeccable service in English. They decide fast when the information is complete.
France and French speaking Switzerland
Compare against the Côte d Azur and Portugal. Tax treatment, flight connections and future resale all weigh heavily.
The method
How you reach them
01
Be in their language, not in ours
Five versions written per market and declared with hreflang, so Google shows each buyer their own rather than a rough translation.
02
Be in their country, not just in Spain
Search and social campaigns segmented by country and interest, live in the season when the decision is made, which is not the visiting season.
03
Answer in writing and answer fast
A downloadable sheet per house type, a short form and a visible WhatsApp. The first reply comes in hours, not days, and in the language of the question.
04
Know where each one came from
Every enquiry tied to its country, its language and the channel that brought it. Next month you invest where it worked, not where it seemed to.
A market figure
Why the site is in five languages and not two
These are the nationalities that bought the most homes in Spain in 2025, as a share of all purchases made by foreigners. The first four foreign languages on that list are exactly the four we carry alongside Spanish.
United Kingdom7.97 %
Germany6.52 %
Netherlands6.30 %
Morocco5.74 %
Romania5.24 %
France5.11 %
The two grey bars are the nationalities this site does not serve in their own language, and they are shown anyway: a chart with the inconvenient rows removed proves nothing. Moroccan and Romanian buying concentrates on primary residence and on other provinces rather than on the holiday new build of the Alicante and Murcia axis, which is why they are not among the site languages.
For British and Nordic buyers, almost always. For German, Dutch and French buyers, no: those markets read and compare in their own language, and they spot machine translated copy immediately.
Do you translate or do you use a translator?
Each market is written from a base text, reviewed and then published. Unreviewed machine translation does not go live, because in this product it shows and it costs credibility.
Do five languages dilute the ranking?
Not if they are properly declared. Hreflang tells Google they are the same page in five languages rather than five pages competing with each other. Done badly it does hurt, and it is a very common mistake.
Let us see how they find you
We search for your development from the five markets and show you what comes up, with screenshots. It is usually the shortest and most useful conversation of all.
