It is the piece everything else rests on: the address on the internet where the buyer arrives, understands the product and leaves their details. Without it, acquisition drives traffic to somebody else house.
Stock photograph. Not a development marketed by HolaDomus.
The distinction
Two websites doing two different jobs
The developer corporate website talks about the company: who it is, what it has built, who it works with. It builds trust and you almost always need one. But it does not sell a specific development, because it is not written for somebody looking for a home in one municipality and at one budget.
The development website talks about a single product. It has its name, its address, its house types, its plans and its contact route. It competes on the searches for that product in that municipality, which the corporate site cannot do without becoming unreadable.
The two coexist and link to each other: the development lends credibility to the company and the company lends solidity to the development. What does not work is burying the scheme in a tab of the corporate site and expecting it to rank.
What goes inside
What a development website that works actually contains
It is not a pretty landing page with a form. It is a structure built so that a buyer two thousand kilometres away can decide without visiting.
One page per house type
Each type with its dimensioned plan, its square metres, its orientation and its price communicated as you decide. That is what ranks and what the buyer compares.
A downloadable sheet
A PDF per house type, in each language, so the enquirer can save it, forward it to their partner and show it to their bank. Behind a form or not: that is a commercial decision.
The location genuinely explained
Real distances to the sea, the airport, the health centre and the school. It is the first question a foreign buyer asks and it is almost never answered.
A short contact route
A brief form, a visible WhatsApp and a real phone number. Each route tagged so you can tell afterwards which one brought what.
Speed measured on a phone
It gets looked at on a phone, often on a poor connection. Images are compressed and sized properly, and the page is tested on a real handset, not on a laptop.
Correct technical foundations
Canonical, hreflang, sitemap, structured data and clean URLs from day one. Fixing that later costs three times as much.
Ownership
The domain is registered in your name
It is the line worth reading twice in any agency proposal. The development domain is registered to the development company, with its own administrative email address, and the access details are handed over in writing.
The consequence is simple: if one day we stop working together, there is nothing to rescue and nothing to negotiate. The site stays online, keeps ranking and stays yours.
The pieces
What the infrastructure is made of
Each piece can be read on its own, but they only work together: a website without languages reaches nobody abroad, and acquisition without measurement cannot be corrected.
What happens to the site when the last unit is sold?
It is decided then, and there are three sensible paths: keep it as a record of what was built, redirect it to the next development so the ranking earned is not lost, or turn it into the page for the owners association. What we do not do is switch it off without telling you.
Does every development need its own domain?
Almost always yes, and it is the option that ranks best, because the name of the development is what people search for. The alternative, a folder inside the corporate site, is defensible when there are many small schemes in quick succession.
What if the development already has a site built by someone else?
It gets audited before anything is touched. Sometimes all it lacks is the technical layer and the languages, and rebuilding would be wasting money. When a rebuild genuinely makes sense, we say so with the reasons in writing.
Let us look at what you already have
If the development has a site, we look at it and tell you what is missing. If it does not, we tell you what building one would take. Either way it is a short conversation.
